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with expertise in targeted direct-to-consumer distribution of flyers, catalogues, direct mail and specialty advertising for both print and online formats.
We work with advertisers across North America, including retailers, manufacturers, consumer packaged goods, service providers, as well as advertising & media buying agencies.
It's our job is to make sure your message is in the right place at the right time. Every time.
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Whether you call it a flyer, insert, circular, preprint – we speak your language. Stratafly ensures your print advertising message targets the best households every time. Focusing on your unique objectives, Stratafly builds customized targeting models for your national print campaign, through...
We create a customized distribution strategy that is streamlined, turnkey and measurable.
Here's how we do it:
Try the Stratafly approach for yourself and experience the full array of benefits that Stratafly provides to our clients. This is what makes us different:
Why Stratafly?
We drive the message right to the door!
Print content needs to be distributed through many formats. So being at the forefront of change in the print industry makes us ready to transition towards emerging media trends.
We partner with the right people and participate on various industry boards, committees, and organizations to ensure that our clients stay connected and are well informed.
Every client is assigned an expert team to manage their advertising programs. From Account Manager to Media Supervisor to GIS Analyst, clients can feel confident that they have the best resources working on their business.
Corporate responsibility is at the centre of everything we do. We see ourselves as part of a world community that needs to be nurtured, respected and protected.
Interested? thewinningteam@stratafly.com
Prospect Media, our partner and sister company, provides marketers with advertising and sampling options for targeted delivery to consumers and businesses. Take a visit 
As part of the Prospect Media group of companies, Stratafly provides the broadest range of direct-to-consumer services in Canada. Whether it's a direct-to-home, experiential, print or digital program, we have you covered.
Stay in touch with the latest news
and events at Stratafly
We're ready to help. If you have a new business inquiry, an idea to talk through, or just need to hear a friendly voice, contact us anytime.
Stratafly Inc.
129 Spadina Avenue,
Suite 300, Toronto, ON
M5V 2L3
1.866.429.9260 or 416.593.0420
e: thewinningteam@stratafly.com
We also hangout online here:
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Give your campaign some added flavour and excitement with direct-to-door specialty products and sampling programs. Through our partner companies, Prospect Media and Punch!, we offer the broadest range of direct-to-consumer services in Canada. Products and services include:
Managing Director / Partner
dmathews@stratafly.com
Dave Mathews has over 20 years of experience in the print media industry. After graduating from the University of Toronto with a B.Sc. in Political Science & Psychology, Dave began his career at Metroland newspapers, where he focused on flyer, catalogue and specialty distribution business for 7 years. He spent the next 10 years at Netmedia (a division of Quebecor) managing national distribution media programs for retailers and advertisers.
Often confused for a famous rock star, Dave actually does have a passion for music. Formerly known as Dave Rave, DJ on U of T radio station CFRE. He often travels down south to his wife's hometown of Birmingham, Alabama for a dose of good southern cooking and college sports.
President PMI & CEO – Stratafly
dgmaples@stratafly.com
David is the Chief Executive Officer of Stratafly and President of Prospect Media Inc. He founded Prospect Media in 1998 and has built the company into Canada's leading marketing services provider of targeted sampling and advertising programs. In 2006, he supported Dave Mathews in the creation of Stratafly, which is Canada's fastest-growing print media management company.
After graduating with a B.A. in Marketing from Michigan State University, David started his career at the Quaker Oats Company, Chicago in 1979. He worked for the News Corporation's FSI companies for 19 years, serving as EVP-Sales of News America FSI in New York City, from 1992–94, and as the first President of News FSI Canada in Toronto from 1995–98.
David and his wife Laura enjoy travelling to exotic destinations around the world.
VP – Prospect Media & Partner – Stratafly
amadigan@stratafly.com
Allison Madigan is the Vice President of Prospect Media. She joined the company in 2000 after graduating from Queen¹s University with a BAH in Economics. She worked as a coordinator and in sales until 2004 when she was promoted into management. Her current role includes sales management and operations for part of the company. Allison was the first employee to receive the President¹s Award in 2005, recognizing her outstanding achievements with the company. She was made a partner in 2007.
In her spare time Allison likes to enjoy the outdoors with long walks or jogs, and in the winter months she ski¹s every weekend with her family. She also loves to travel.
Director of New Business Development
nhegedus@stratafly.com
Nicole is a seasoned marketer who has been working within the corporate marketing environment for the past 15 years. After finishing her Master's degree in Political Science at Dalhousie University, Nicole started her career building integrated media strategies for advertisers. Nicole has worked for Rogers Communications, St. Joseph's Media and USA-based WeddingChannel.com. She has built expertise in customer marketing, strategic planning and sales promotion. Eventually Nicole joined the Toronto-based consumer analytics agency, Geomedia, where she worked with several national retailers and found her passion in retail marketing and consulting. In her spare time, Nicole's son keeps her busy playing any sport that involves a ball and building train tracks.
Media Supervisor
rsewali@stratafly.com
Rosette Sewali is Stratafly's Media Supervisor. She skillfully juggles multiple flyer and catalogue programs, manages all media and branding initiatives, distribution bookings and information, targeting data and numerous other details...(basically, more than we care to admit).
Rosette began her career in marketing with Prospect Media in 2003 and soon after was easily bribed into moving across the hall to Stratafly for a more glamorous position. After graduating in Sociology from York University, Rosette tried her hand at writing and editing several indie magazines. Eventually she realized that a vow of poverty wasn't as romantic as it sounded. So after meandering around for some time, she finally came to her senses and jumped into the media business and is now established as the primary media contact at Stratafly. Booya!
Director of Analytics
gmieczkowski@stratafly.com
Greg graduated from Ryerson University with a B.A. in Geographic Analysis in 1999 and began his research career as a Research Assistant (RA) with Ryerson University. He later joined the Quebecor family of companies, where for 8 years he worked for Netmedia, the Toronto Sun, and 24 Hours as a research analyst, quickly developing his role to become the Manager of the Research Department.
Greg joined Prospect Media and Stratafly in 2007, and has substantially upgraded both company's research and targeting capabilities. He is the 2008 recipient of Prospect Media's President's Award recognizing his exceptional achievements with the company.
Aside from family time, skiing, camping, fishing and general outdoor adventures, Greg enjoys a fun-filled day at the office.
Stratafly Inc.
129 Spadina Avenue,
Suite 300, Toronto, ON
M5V 2L3
